Digital Advertising Campaign Examples
Variety is the name of the game when it comes to digital advertising campaigns. For small business owners, these are the types of campaigns that they can choose from.
1. Email Campaigns
Email campaigns are a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place opt-in forms on your website so potential customers can find the most up-to-date information about your company. These signups are usually integrated into e-mail service provider websites.
But what about businesses that don’t have a website of their own? Can they still use this kind of campaign?
Of course. All they need to do is use their Facebook page. If they already have an email list, then they can link to their Facebook page to launch a well-marketed campaign.
The second type of email marketing campaign is a drip continuum campaign, which is a bit more complicated. This campaign works if you already have an active, current email list or customer list.
Drip sequencing campaigns allow you to automatically send emails based on some actions the user did and did not perform. An example of a Drip Sequence campaign is if someone added your product to their online cart but didn’t check it.
Emails can be sent automatically so they remind them of the product and prompt to check it out. The choice between a newsletter-based email marketing campaign and a drop-down campaign depends on the nature of your business and how much it currently means to you.
2. PPC (Pay-Per-Click)
PPC advertising has become a common and effective digital advertising strategy, but it can also be very expensive. In short, PPC allows your website to rank in high-paying search engine results for certain keywords that people are searching on Google.
If your business is using keywords that are popular (and other businesses are competing for them), then be prepared to spend a few dollars on top of it. But if you want to avoid this and still use PPC effectively, you can always use more inexpensive long tail keywords.
Long tail keywords offer more options so you can find words that are cheaper and more appropriate to your budget.
When it comes to ad formats, you can take advantage of video ads. Based on IAB’s recent study of the 2019 Video Advertising Spending Report, video advertising spending is on the rise. In fact, this year it has increased by 25%. And also, 86% of marketers worldwide use video advertising for their PPC campaigns. How effective it is.
3. Content Marketing
Content marketing is a great option for driving traffic along with engagement. In this campaign, you can use all the types of content you have.
Depending on what you have or want to use at the moment, you can go with blogs, information graphics, videos and more. Your content is running through your keywords. So what you really need here is content that is rich in keywords without losing its quality.
The primary motivation for your content is your blog post. So every post needs long tail quality keywords that will drive traffic. The key is to come up with and use. You can come up with them yourself, or you can use the Tools tool to find great keywords.
4. Social Media
We all know the power of social media. It offers an unprecedented reach that is difficult to compete with on other platforms.
Let us be clear about one thing, though. In order to work on social media, you will need to be willing to invest in it. And we’re talking both time and money here.
It is also important that the exact social media network on which you want to focus your efforts.
Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advice would be to spend some time researching your target audience to find out which platform they are most active on!
Depending on which platform you choose, they may be organic (unpaid) options, or it may be more of a “play-to-play” platform. Regardless, we recommend allocating an advertising budget to help you achieve your goals on social media.
Benefits of Digital Advertising
There you go, if you want to really drive up the visibility and eventually the sales of your brand, then you can go with one or more of those campaigns. To continue, it will be best to look at what the top 5 benefits of digital advertising are for small businesses who implement one of those campaigns.
Digital advertising is effective, especially when you compare it to traditional advertising, which is far more expensive. For small businesses, understanding the cost is a big deal. They need to be very careful about how and where they spend their budget because of their limited resources.
If you own a small company and you decide to go with traditional advertising such as print advertising, billboards, a TV commercial, etc., you will be better prepared to spend.
If you want ads that are professionally designed, hiring a graphic designer is one thing. In addition to the costs of hiring a designer, it also charges to feature this ad in a magazine or newspaper.
Now you want to set up extra mail and get ads on TV or on the radio. This is great and opens up opportunities, but you also have to understand that costs will go up (and usually not for most ROIs, but we’ll get to that later).
If you choose to go digital, you have no such problems. It’s a lot cheaper, and there are even instances when it can be completely free of cost. Posting on some social media platforms doesn’t cost you anything. You have the unparalleled access to social media while saving money that you can use for other things.
Even when you invest in digital advertising with Google advertising or Facebook advertising, the cost or cost per thousand impressions is infinitely lower than the billboard or print ad payment (which Can’t reach more people anyway!).
2. Fast and Easy to Plan
Digital advertising also offers the advantage of being faster and easier to plan. The same cannot be said about traditional advertising, which has to be planned in advance. This can take weeks or even months.
With digital advertising, it’s not. The time it takes to set up a digital advertising campaign is much faster than traditional marketing.
We say you suddenly decided to run one of your product sales at the last minute. If you are using digital, you can run an ad campaign almost immediately if you have the time and you know what you are doing.
Naturally, traditional marketing outlets are not flexible enough to run this fast. All you have to do is click a few buttons, and you can see your ad soon to see the world.
Going digital also gives you the option to make quick changes at any time you need. Time is such an important thing in business, and even smaller companies and startups. Being able to save time means there is a better chance of getting a quick return on investment (ROI).
3. Easy to Keep Track
Because digital advertising is easy to plan, it is also easy to track. If you want to know a little or something about your advertising campaign, you can quickly search through your digital advertising campaign.
Do you want to know what’s working for you and what’s not? The digital option makes it easy for you to measure all the important aspects of your campaign.
Yes, we are talking about analytics here. And you should use it to see what’s happening with many aspects of your advertising campaign. For example, your website has a regular email newsletter, and you want to know how many people are opening it on a regular basis.
Solution? You can only find out how many people are actually open your email list and receive the newsletter.
As far as your original ad is concerned, you can easily track how many times a particular ad has been clicked. You can then compare how many times the ad has actually been viewed.
Billboards For example, again, you can pay thousands of billions more for a billboard than a Facebook ad. But unlike Facebook advertising, you may not know how many people saw the billboard, their demographic share, if it matched them, etc.
Make analytics work for you, especially since digital advertising is one of the most important benefits.
4. Easy to Update
Because digital advertising is easy to keep up with, it’s easy to update later. This is very helpful if you want to make any changes to your campaign, big and small.
What if you thought of a better message than your suddenly posted yesterday? Or the one you put out a few hours ago? What if you are making a short, temporary sale on your site?
Well, you need to update your message through your ad platform, whether you’re using Google Ads, Facebook Ads Manager, and more.
With traditional advertising, you can’t make this kind of update. Once you submit your ad, no need to change. If you get stuck with offline advertising, the best caution is to double-copy or design everything you send, design, color scheme, your advertising campaign twice or thrice before sending it.
Digital advertising is targeted. This means that you have full control over who actually sees the ad. And perhaps more importantly, make sure that your ad is seen only by people who are really interested in it.
What targets digital advertising?
Many of the tools available to you through a platform such as social media networks make this possible. For example, let’s say you have a children’s clothing line. You are looking to accelerate your advertising campaign for your on-line products designed for children ages two to three.
You can target relevant keywords that parents will be searching for around your product in Google, or you can target your toddler’s parents directly on social media!
Another obvious but added benefit of going digital is that it has unlimited access. You can’t just beat it because you can be located anywhere in the world and still reach everyone you want to sell your products or services to.
Imagine the impact that such global outreach could have on your small business. This will allow you to go beyond what you think is the boundary and allow you to connect with more people. Then those potential customers, alias, can become your target audience.
For the last several decades, a small business with limited resources could not expect to be more than a typical brick and mortar store. But this is no longer true.
The digital revolution is in full swing, and there is no return to every industry that decides to be a part of it.
Last but not least, digital advertising plays a key role in driving your business’ ROI. This is the bottom line and ultimate goal for any company, big or small.
There is no secret to getting it done. Just need a hard working team that knows what it takes to succeed with the right knowledge.
Avoiding vision and vision also helps to set the right goals. And jumping straight into the digital bandwagon is definitely guaranteed to pay sooner rather than quicker.