As one of the largest social media networks, Facebook is a great advertising platform. Properly targeted e-commerce Facebook ads can be very helpful in any shopping business.
If you are not running Facebook ads yet, chances are good that you are missing out on many opportunities to make money.
To help you out, we’ve listed some of the most effective tips you can use when developing strategies for running Facebook ads.
Tips in Using Facebook Ads – Ecommerce
With more than a billion users, the use of Facebook ads for e-commerce is literally a gold dig for businesses. And with such a large number of users, the fact is that almost everyone is using it to their advantage. So why not join yourself and get the same benefits yourself? Here are some ideas that can help boost your Facebook advertising strategies.
TIP# 1: Utilize Multi-Product Advertisements
As the name suggests, multi-product ads will allow you to display multiple products on Facebook at the same time. Using this type of ad can be very helpful for a number of reasons.
This type of ad can be helpful in promoting conversions because the more products a potential user can see, the more likely a user will click on an ad.
It can be used to represent different features of a product.
This gives users more options.
More importantly, multi-product ads are really getting the indication to work. This type of advertising is actually more effective when compared to other types. According to a study, companies experienced up to 300% increase in their clickthrough rate after using multi-product advertising.
Plus, here are some of the more interesting study topics in Adobe.
- CTR (Clickthrough Rate) is the top 50% to 300% of brands that use multi-product advertising.
Due to high engagement, CPC (cost per click) has decreased by 35%.
This resulted in a more efficient CPA.
However, not all companies that use such Facebook ads will experience the growth rate of their CTR, as there are still other factors to consider, but this number is still significant. Is a must have for any business owner. And this is a great way to get started so that you can take advantage of the opportunities offered by Facebook ads for e-commerce.
Tip #2: Run Re-targeting Campaigns
If you’ve been running your e-commerce business for a while, then you know that most potential customers leave their cart without completing their purchase. To be fair, 72% of online shoppers end up leaving the cart.
You don’t have to be a rocket scientist to see that this is in huge numbers!
Interestingly, only 8% of those who started leaving their cars will return. This is not a huge opportunity as these consumers have already expressed their interest in the product being sold. Think of the possibilities if you can reverse them all. Or at least most of them.
So, what do you do to get them back? This is our second in the list of using Facebook ads for e-commerce. You must re-run the campaign. By using re-running campaigns, you will have an opportunity to get back more than 25% of these users. It may not be as large as the number of abandoned vehicles, but it is still remarkable.
It makes sense to use re-running campaigns. If you spend time and money on new people to convince you to buy your product, then it should be worth working on the people you are already selling. When you think about it, explaining them can not be so difficult.
You can run a retargeting campaign with coupons, discounts, and other attractive offers.
Tip #3: Make Sure You Use Conversion Tracking Pixel. A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.
This can help you track the amount of conversions you get from your advertising campaign.
Conversion tracking pixels can also be used by Facebook to improve campaigns and target the right audience for their ads. In other words, another great way to use Facebook ads for e-commerce purposes.
When you place conversion tracking pixels on the checkout page, you will be able to receive data about the actions users have taken after clicking on your ads. That way, you can more accurately measure your ROI.
But before actually running your campaign, this step should be taken forward. By doing so, you’ll give Facebook enough time to learn more about the people who are changing. Just give them a heads up so they can know about those who will change prematurely.
Tip #4: Use Video Advertisements.
Plus, videos are usually very engaging. They are not as low as other types of media. Someone is more likely to pause and watch a video than just see product images. Statistics show that most Facebook users end up watching videos on the platform daily.
The way videos are set up on Facebook is that once a user scrolls through them, they go immediately. That gets the consumer’s attention. And you want to get their attention. If you ask us, this is the best way to use Facebook ads for e-commerce.
Of course, you need to make sure you create your video ads correctly. Using such ads will not automatically mean a better ROI for you.
Your videos should look right. Show your product in action or show off your best features. Plus, it’s our chance to be creative with how you deal with video.
Tip #5: Offer a Discount
Regardless of the platform you are using for your advertising, this is actually a necessary step. But it is also very effective as a way for e-commerce to use Facebook ads. People love discounts and the person who is not actively looking for the product you are selling can buy it only because of the discount offer.
You can create ads that specifically highlight discount offers. If you have a new product for example, you can create introductory discount offers to your customers.
You just have to make sure that the discount you are promising your customers will not hurt your business in the long run. The last thing you want is to weaken your business in return for some short-term success.
By using the Offers feature on Facebook ads, you can narrow the gap between discount offers and actual sales where you can lose your customers. They don’t even have to leave Facebook to take advantage of your offer.
Once a user clicks on the ad for this offer, they will receive a code that they can use. Now, another benefit of this method is that you can show the number of people who have benefited from the offer.
This so-called social proof is a great way to convince people that they should grab your offer. If others are enjoying the benefits of the offer, then why not? This is the mentality you want potential customers to have.